How to ensure Internet Law compliance?
May 7th, 2009
360 degrees asked:
Most people including the internet gurus do not address these aptly. There are a couple of scenarios. 1) Affiliate Marketing – my take is to seek immunity to provide legal inclusions on the landing page representing the original seller. I do not know what legalease to use and where to obtain such content. 2) Email Marketing – By outsourcing to vendors like Aweber, GetResponse, iContact, because they are CAN-SPAM compliant, suppose opted-in subscribers claim they did not do so would providing an audit trail on how these subscribers got signed up good enough as evidence to nullify their claims? Becos these outsource parties handled these data capture and unsubscription, can I be rendered immune by default should there be a lawsuit arising? 3) Private Label, Master Reselle Rights – I was told that the people selling them may not be the originators and hence what they checklist on the rights of use may not be legitimate. How can one keep on the side of the law when using such rights?
Most people including the internet gurus do not address these aptly. There are a couple of scenarios. 1) Affiliate Marketing – my take is to seek immunity to provide legal inclusions on the landing page representing the original seller. I do not know what legalease to use and where to obtain such content. 2) Email Marketing – By outsourcing to vendors like Aweber, GetResponse, iContact, because they are CAN-SPAM compliant, suppose opted-in subscribers claim they did not do so would providing an audit trail on how these subscribers got signed up good enough as evidence to nullify their claims? Becos these outsource parties handled these data capture and unsubscription, can I be rendered immune by default should there be a lawsuit arising? 3) Private Label, Master Reselle Rights – I was told that the people selling them may not be the originators and hence what they checklist on the rights of use may not be legitimate. How can one keep on the side of the law when using such rights?